Horizon Bay Senior Communities
This pioneer of New England’s retirement and assisted living industry grew to become an admired brand managing over 100 communities nationwide. Keeping their message relevant, fresh and adaptable to a variety of media was our enjoyable challenge for over 40 years until their acquisition. One of our most successful and long-lasting campaigns captured the equity of a family classic to deliver the reassuring refrain, “There’s no place like Horizon Bay Manors.”